Description of their identity
This tribe comprises profiles of men and women between 25 and 40 years old who define themselves as "digital creators" who also configure their platforms as one of their products.
Artists, digital content creators, photographers, designers and illustrators are some examples of those who make up the tribe. In terms of their profiles, they are committed to showing their social network that their life is on par with art. Therefore, the images they share must be artistic and have aesthetic value. For them, the space is often the raw material for two things:
- Their professional career.
2. The configuration of their image as an essential asset, giving them status and allowing them to position themselves in front of others.