Golf Babes
Consumer Tribe: Golf Babes
Keywords: Selfies, modeling, golf exercises, routines, play moments.

Description of their identity

The Golf Babes tribe is made up of a set of female profiles from 18 to 35 that position themselves in social media from the following three variables:

  1. The exposure of their figure from the notion of micro-celebrity or model. It is about exposing themselves as people who are professionally engaged in the fashion industry or advertising from their profile (influencers, bloggers, among others).
  2. The relationship of their figure with the practice of golf. It is not only about showing themselves as models but as women who practice golf as an exercise and part of their healthy life.
  3. The exhibition of tips and recommendations to maintain a figure and an aesthetic lifestyle.

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