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Friends, beer, alcohol, BBQs, food and meat, masculinity, friends gatherings.
Description of their identity
The Grill Bros tribe is made up of a network of men between 30 and 45 years old who position themselves in social media based on the following axes:
1. Traditional masculinity from the exposure of images where alcoholic beverages and red meat are appreciated.
2. Belonging to their social group where they share these consumption practices. It should be noted that their publications are made around their recreational activities and weekends.
Travel means for the tribe to get closer and to know in depth different ways for their rituals and space to reconnect with their friends.
