Grill Bros
Consumer Tribe: Grill Bros
Friends, beer, alcohol, BBQs, food and meat, masculinity, friends gatherings.

Description of their identity

The Grill Bros tribe is made up of a network of men between 30 and 45 years old who position themselves in social media based on the following axes:

1. Traditional masculinity from the exposure of images where alcoholic beverages and red meat are appreciated.

2. Belonging to their social group where they share these consumption practices. It should be noted that their publications are made around their recreational activities and weekends.

Travel means for the tribe to get closer and to know in depth different ways for their rituals and space to reconnect with their friends.

Read the full story

Already have an account? Sign in
Great! Next, complete checkout for full access to Antropomedia Express: Consumer Tribes.
Welcome back! You've successfully signed in.
You've successfully subscribed to Antropomedia Express: Consumer Tribes.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.