Gucci 'Blooming Shangai'

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There is hope in Shanghai, thanks to Gucci's open call.

Blooming Shanghai is a cultural artwork project by Gucci and Huasheng Media Group. The project is available to anybody who feels linked to the city of Shanghai, regardless of where they live, and invites them to explore the city's limitless possibilities and beautiful aspects. Participants had the opportunity to enter the competition by way of a specialized Gucci official WeChat Mini Programme. The submissions were evaluated by a panel of industry professionals from the fields of fashion, art, and culture, which included Alessandro Michele, Gucci's Creative Director.

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