Description of their identity
This tribe is composed of profiles between 25 and 50 years old who present themselves on social media based on three aspects:
The exposure of their persona from a posed image emulates the logic of modeling in commercials or advertising of fashion brands.
Clothing highlighting their style stands out for using basics and complements with accessories such as handbags or jewelry, giving a sober look.
Position themselves from elegance, classiness, and purchasing power by using luxury or high-end brands daily.