Description of their identity
This tribe comprises unemployed young adults between 25 and 35 years old who use their free time for leisure activities within social networks such as TikTok. Therefore, their most common digital practices are:
- filming themselves using interactive filters with which they can play.
- Performing dances or dynamics in trend, alone or with more people. The idea is to use their free time to have fun and, at the same time, keep up to date with humorous trends on the Internet.