Inspo Girls
Consumer Tribe: Inspo Girls
Keywords: Travels and friendship, luxury hotels, party moments, yachts, luxury houses, TikTok travel trends. 

Description of their identity

The following tribe is composed of a network of women between 24 and 35 years old who position themselves in social media from three facets:

The exposure to their daily life from the search for fun, distraction, and movement. It is a tribe that uses travel to break the monotony and attend lively places or places that allow social connection.

The manifestation of luxury moments and spaces around the world. It is a group of young women who portray their life in constant travel.

The presentation of themselves concerning their female friends. They appear with them, challenge them, meet at parties, and travel together.

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