Lazy Procrastinators

Consumer Tribe: Lazy Procrastinators

Lazy Procrastinators
Consumer Tribe: Lazy Procrastinators
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Keywords: Video games, animated movies, memes, school grades.

Description of their identity

The Lazy Procrastinators are a network of children and teenagers (between 10 and 17) who position themselves on social media, mostly via the gamer figure. However, in contrast to other communities that are committed to video games, this tribe focuses a particular emphasis on the contradictory connection that is formed by the responsibilities associated with education.

Because of this, it's clear that they have a soft spot in their hearts for video games, as they frequently share screenshots of themselves playing. On the other hand, in addition to explaining the students' low academic performance, they demonstrate how the school interferes with students' free time.

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