An entertainment division for film, television, and audio productions has been established by a luxury conglomerate.
LVMH, a luxury conglomerate located in France, has recently established a new entertainment business known as 22 Montaigne Entertainment. Announced in February 2024. the venture will allow LVMH brands like Dior, Tiffany & Co., Louis Vuitton and Moët to collaborate with creators, producers and distributors on film, TV and audio projects. The initiative is a collaboration between Superconnector Studios, which is situated in California, and the Paris headquarters of LVMH, which is the name of the initiative. The objective, as stated by Superconnector, is to "expand the creativity and cultural influence" of LVMH's famous Maisons through the medium of entertainment.
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