Masquerade Housewives

Consumer Tribe: Masquerade Housewives

Masquerade Housewives
Consumer Tribe: Masquerade Housewives
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Keywords: Aesthetic maternity, posed photos, family togetherness, social events, pro-social phrases.

Description of their identity

The Masquerade Housewives tribe consists of moms between the ages of 25 and 50 who combine their particular sense of style with their role as family and community members. In this sense, being a mother is "masked" by staged photographs, fabricated selfies, and high social engagement (parties, events, exercise).

As they work to maintain their beauty, health, and quality of life, one of their primary concerns is their physical appearance. In terms of aesthetics, this tribe will always comprise their figure and their family's role. Because of this, they always demonstrate an individualized attitude in their family portraits, with themselves in the foreground and the rest of the family group appearing in the background of the picture.

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