Tribe in 3
Discover the essence of each consumer tribe in just three minutes with AI-narrated micro-documentaries packed with cultural insight and strategic relevance.
Description of their identity
The Metal Goddesses tribe comprises a warp of women and a few men between 15 and 30 years old who position themselves on social media to articulate their identity around heavy metal. Some of the guys in this warp are also metalheads.
The members of the tribe display the musical groups that interest them, wear T-shirts of their preferred musical groups, and adopt an aesthetic figure that tends to manifest itself in dark tones or simply in black. It is important to point out that this presentation aims not only to demonstrate their association with metal but also to demonstrate their body and face through makeup or, at least, through digital filters.
