Metal Goddesses

Consumer tribe: Metal Goddesses

Metal Goddesses
Consumer tribe: Metal Goddesses
Keywords: Metal bands apparel, concerts, selfies, female empowerment, dark aesthetics.

Description of their identity

The Metal Goddesses tribe comprises a warp of women and a few men between 15 and 30 years old who position themselves on social media to articulate their identity around heavy metal. Some of the guys in this warp are also metalheads.

The members of the tribe display the musical groups that interest them, wear T-shirts of their preferred musical groups, and adopt an aesthetic figure that tends to manifest itself in dark tones or simply in black. It is important to point out that this presentation aims not only to demonstrate their association with metal but also to demonstrate their body and face through makeup or, at least, through digital filters.

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