Moral Altruists

Consumer Tribe: Moral Altruists

Moral Altruists
Consumer Tribe: Moral Altruists
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Keywords: Altruism, feminism, anti-violence, social causes, professional development, positive messages, family.

Description of their identity

The Moral Altruists tribe consists of men and women aged 30 to 45 who present themselves on social platforms as altruists seeking to engage in social movements and causes that resonate with them.

However, unlike other more activist tribes, this tribe emphasizes its social and familial connections rather than adopting a purely activist stance. Thus, the tribe uses its profile to relate family, social or individual photographs with phrases that denounce violence against women or expose messages that portray love as a priority. Thus, feminist positions are incorporated into their individual figure that highlights their family, social or personal tastes.

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