New Entertainers
Consumer Tribes: New Entertainers
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Keywords: Sessions, media industries, filming, reels, TikTok, Youtube, video blogs, content creation.

Description of their identity

This tribe comprises a network of profiles between 20 and 40 years old who position themselves as subjects dedicated to acting in different formats. In this sense, it is a network of actors, Tiktokers and YouTubers who articulate their identity with their work, the micro-celebrity character they have built and the exposure of their figure.

Therefore, Instagram becomes a space where they promote their figure and expose their works. It is a promotional channel for their persona or celebrity character.

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