Consumer Tribe: Nurturers
Keywords: Motherhood, nourishment, abundance, meal recipes, nature photos, moments of calm, socializing spaces, conscious motherhood.

Description of their identity

This tribe comprises a network of women aged 25 to 45 who are moms of families and position themselves on social media based on their capacity to communicate their identity through the love they provide to their sons and daughters in a natural setting.

In this regard, for the members of the tribe, providing their families with fresh food from tiny local productions is a kind of bettering the care they provide for them. It is about exhibiting their affectivity not just from the family unit but also from the continual concern for healthily nourishing their children: this may be thought of from food to emotional care. This is about showing their affectivity.

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