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Keywords: Children, family moments, affection for the family, quality time, soccer, work.
Description of their identity
The Pampering Machines tribe comprises men between the ages of 28 and 45 who market themselves on social media based on their capacity to spoil their families, most notably their children. They portray themselves on digital platforms as men who are capable of supplying not only in terms of material goods but also in terms of emotional fulfillment.
Pampering Machines enjoy indulging, as opposed to the typical rigidity of the father figure's function, which the band subverts by playing a role that contradicts it. As a result, eating becomes one of how people may indulge their own, particularly the younger ones.