Party Animals

Consumer Tribe: Party Animals

Party Animals
Consumer Tribe: Party Animals
Keywords: Party, nightlife, friendships, bus trips, birthdays, consumption of alcoholic beverage conversation topics.

Description of their identity

This tribe is formed by a network of profiles from 20 to 50 that position themselves in social media from the distraction, the party, and the construction of festive human bonds. In this sense, the tribe uses social media to build a journey about those moments that take them away from work life. It is about epically exposing how their life resembles a neverending party and how their persona is found in the ideal night or big parties spots.

Their social media are full of images of moments at the beach with their friends, beach parties, gatherings in homes, and parties in general. This reveals that they enjoy searching for hedonistic moments in life.

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