Pet Angels

Consumer Tribe: Pet Angels

Pet Angels
Consumer Tribe: Pet Angels
Keywords: Dogs, Cats, Birds, trends, gifts, TikTok, Pet Tips, animalists.

Description of their identity

This tribe comprises people between 18 and 35 years old using their digital social media not only to show their pets from a loving and proud discourse but at the same time they position themselves in front of their social network as protectors and caretakers of animals, role that gives them status and moral superiority.

In that sense, their profiles in TikTok are dedicated to short videos starring their pets doing something funny or simply something that at the time was considered "adorable". Likewise, the affectionate relationship between owners and pets, the treats and gifts with which the former indulge the latter, are exposed.

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