Description of their identity
This tribe comprises profiles between 20 and 35 years old who use social media to express their care and love for their pets, which they call their "dogchildren" or "catchildren". In addition, the tribe shares funny videos about their pets, and participates in trends that include interaction with them or their reactions. In that sense, pets become the central theme of the tribe's content. It also highlights that Pet Fever humanizes animals by giving them a first-person voice from their profiles.