Description of their identity
Positive Preachers is a tribe of men and women between 30 and 50 years old who associate their identity with a positive attitude in the face of any moment or adversity. They generally share an ideology of self-improvement, reflection, and search for collective catharsis that works as a motivational situation to continue to meet their personal and professional goals.
Negativity is the enemy of the tribe. They seek to eliminate non-positive moments by repeating a positive discourse in the form of memes, phrases from authors, images of their family accompanied by slogans or proposals for self-improvement, and poetic and optimistic images that trace existence as a progressive learning process.
Topics of conversation
Motivational phrases; children; emotional catharsis; travel.
Gender
33% Women; 67% Men.
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Brands who they follow/interact with (Mexico)
Televisa, Telemundo, Cristal Joya, Benefit Cosmeticos, El Diario Cristiano, Bodega Aurrera.
Brands who they follow/interact with (Global)
Visit Phoenix, Coca-Cola, Walmart, Target, Only Human, Max Leadership, UNHCR, Mensajes positivos, El Dodo, Kiwilimón, Now !is.
What hurts them or causes them conflict?
The rejection of the negative is the element that hurts them as a tribe. The members of Positive Preachers try, at all times, to repress (not to make visible in the first person) the non-positive moments they experience. Their digital activity translates into fiction (rather than a reality), a semblance of their positive life.
What kind of stories do they consume?
Negative stories and phrases seen as part of a learning process are very connective with this tribe. The negative expresses a past that overcame thanks to a positive attitude in the face of adversity.
Keywords for Google Ads campaigns
"personal motivation courses", "short reflections", "life reflections", "self-improvement and self-esteem", "self-improvement and motivation".
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Family and relationships: Family | ||
| •Hobbies and activities - Travel: Vacation | ||
| •Other interests: Motivational quotes, Psychology, Possitive attitude quotes (website), Bodega Aurrerá, Superación personal (website) |
What social media accounts to they follow?
What podcasts do they listen to?
Positive Preachers Consumer Tribe Lifestyle
