End-to-end personalized beauty is scalable with an AI platform.
Prose, a personalized cosmetics and haircare business located in the United States, has introduced Singular, an artificial intelligence-powered platform. Building on the personalized haircare service that Prose provides, Singular makes use of substantial data analysis to develop over 15 million potential skin and haircare formulae that are suited to the specific requirements of each individual. Singular is comprised of four integrated components: Singular ID, which performs an analysis of the beauty and goals of consumers; Singular AI Labs, which transforms data into personalized formulas and routines; Singular Commerce, which powers both front- and back-end operations; and Singular Lines, which manufactures and delivers products that are made to order. The technology, which was introduced in April 2024, makes it possible to create individualized beauty at a large scale.