Description of their identity
The consumer tribe Purse Pets comprises a group of women who present themselves from two aspects: first, from their aesthetic positioning: it is about showing their figure from luxury items and clothing in trend. And second, from their relationship with their pets: a link that aims to show their affection for them and how pets adorn their lifestyle.
In this sense, the central point that defines the identity of the tribe is the aesthetic relationship they acquire with their pet. In other words, for the members of the tribe, pets become ideal companions to demonstrate the lifestyle they have built and to adorn their beauty: they are translated into accessories that adapt and contribute to consolidating an aesthetic style.
