Description of their identity
This tribe is consolidated by a network of profiles that present themselves from their work relationship. In this sense, most of the profiles are real estate consultants, builder accounts, and sales agents who use social media to highlight their work figures and the work environment in which they find themselves. For the tribe, Facebook works as a sales channel. To the extent that they use their accounts exclusively to display work content. It becomes a professional credential or a space for real estate offers.
In addition to always being on the lookout for homes and deals, they share content related to the real estate industry, relevant market news, sold homes, buyer stories, and more. They always try to keep up to date with the business outlook, so they attend conferences to learn about the latest in the market.