Reebok

AI, Design, Digital Footwear, Roblox, Fortnite

Reebok

AI from Reebok can turn photographs into digital versions of sneakers.

Reebok introduced Reebok Impact in May of 2024. It is an artificial intelligence (AI) experience that can be found on Instagram and enables sneakerheads to design bespoke digital footwear. Futureverse's artificial intelligence generates a sneaker based on the design and color scheme of an image that people submit to the @reebokimpact account at the same time. Following the incorporation of the photo onto the sole, several other sneaker models are made accessible as customizable alternatives. A maximum of four creations can be made without cost using this service, which also offers digital files that can be purchased for Roblox and Fortnite.

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