Royal Queens

Consumer Tribe: Royal Queens

Royal Queens
Consumer Tribe: Royal Queens
Keywords: Aesthetic family photographs; selfies: social events; female valuation discourse; couple moments.

Description of their identity

This tribe comprises a group of mothers between 20 and 40 years old who take advantage of the tools provided by the platforms to show themselves not only as mothers but also as people who continue to take care of their aesthetics despite fulfilling their family roles.

In this sense, they define themselves as queens, that is, as women who fulfil their family role in such a way that they do not neglect their aesthetic aspect: that is why the images with their husbands, daughters and sons present an editing work with filters and an approach that allows them to position themselves from the warmth and aesthetics.

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