Consumer Tribe: Self-Flatteries

Consumer Tribe: Self-Flatteries
Keywords: Selfies, flattery, aesthetic discourse, motivational phrases, movies, cinema, makeup, beauty. 

Description of their identity

This tribe comprises profiles between 13 and 18 years old that build their digital identity from two axes: photographs that highlight their physique, as well as their excellent self-esteem and self-perception. Among their most common digital practices are uploading pictures of their faces with poses accompanied by phrases, songs or emojis that highlight how they feel about themselves. In that sense, the images generated by the tribe and the filters they use to highlight their figure are a way to materialize their feelings. It becomes a way of empowering themselves and presenting themselves to others based on their approval.

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