Self-Sketched Teens

Consumer Tribe: Self-Sketched Teens

Self-Sketched Teens
Consumer Tribe: Self-Sketched Teens
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Keywords: Expression of feelings, ideas, content production, own dance routines, their daily life, and personal interests.

Description of their identity

The Self-Sketched Teens tribe comprises young men and women between the ages of 9 and 16 years old who are motivated to demonstrate, by the content that they create, that they are unique and autonomous individuals with a voice that is uniquely their own.

In this way, kids use TikTok's opportunities to exhibit their individuality, including specific interests beyond replicating difficulties. Self-Sketched Teens make their material, duplicate their voices in the films that they post, and pick the information from which they construct their digital identity.

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