Consumer Tribe: Straight-A-Kids
Keywords: Family, friends, birthdays, school, leisure activities, toys.

Description of their identity

Straight-A Kids are made up of boys and girls between the ages of 8 and 13 who are just starting to use social media. That is why the tribe uses Facebook as a photo album where they collect extraordinary school and family moments. Their activity is spontaneous, as the content they publish and share is not planned; it does not focus on (or consider) creating a digital identity. They use platforms as a consumption channel with access to content that interests them.

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