Monzo
tiers
Experiential banking, brand collaboration, food marketing, digital materialization, financial touchpoints, sensory promotion
Brightfin
tiers
Financial literacy, youth banking, money management, fintech innovation, behavioral economics, simplified budgeting
Animoca Brands Japan
tiers
Anime tokenization, digital collectibles, blockchain fandom, cultural NFTs, anime heritage, fan ownership
Alipay
tiers
Fintech innovation, gamified savings, behavioral finance, digital storytelling, user engagement, financial education