Art & Culture

Art & Culture comprehends the experiences that allude to the tribes that build their identity from their connection with artistic backgrounds. It is a lifestyle that likes to visit museums, walk through historical centers, appreciate the typical architecture of a place, value art exhibitions from its locality and history, and enjoy cultural goods such as music, digital arts, painting, literature, and dance.

Turkish Airlines

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Heritage Gastronomy, Brand Anthropology, Cultural Consumption, Culinary Tourism, Experiential Marketing, Archaeological Sponsorship

UN Tourism & the TUI Care Foundation

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Cultural Entrepreneurship, Sustainable Tourism, Indigenous Commodification, Heritage Preservation, Development Anthropology, Creative Economy

The Saudi Investment Bank

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Typographic Nationalism, Cultural Preservation, Brand Semiotics, Digital Materiality, Saudi Heritage, Identity Commodification

The Kraken Black Spiced Rum

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Experiential Marketing, Subcultural Capital, Brand Mythology, Sensory Branding, Nighttime Economy, Cultural Co-creation

Carlsberg & Brooklyn Brewery

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Sustainable Brewing, Ancient Grains, Climate Adaptation, Food Sovereignty, Craft Beer Innovation, Cultural Reclamation

Budewiser Uninterrupted Ads

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Cultural Appropriation Marketing, Ambient Advertising, Brand Integration, Streaming Monetization, Consumer Culture Theory, Parasocial Consumption

Never Too Small

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Multispecies Design, Spatial Optimization, Domestic Architecture, Human-Animal Cohabitation, Sustainable Furnishing, Functional Aesthetics

Palazzo

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AI Design Democratization, Algorithmic Taste Formation, Celebrity Tech Endorsement, Design Accessibility, Spatial Visualization Technology, Home Aesthetics Personalization