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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Heineken & WashEnjoy
Case Studies Food & Beverage Sports and Games Business To Business

Heineken & WashEnjoy

tiers
Temporal Consumption, Ritualistic Spaces, Third Place Marketing, Sportscape Innovation, Nocturnal Consumption Communities, Brand Heterotopias
Eureka Eureka
Ingka Group
Case Studies Retail and Shopping Food & Beverage

Ingka Group

tiers
Servicescape Semiotics, Third Space, Retail Anthropology, Carnivalesque Space, Urban Commensality, Experiential Retail
Eureka Eureka
Yuka
Case Studies Health & Wellbeing Food & Beverage Technology

Yuka

tiers
Algorithmic activism, Consumer resistance, Digital intermediaries, Reformulation advocacy, Networked citizenship, Brand accountability
Eureka Eureka
Budweiser & Tomorrowland Brasil
Case Studies Food & Beverage Business To Business

Budweiser & Tomorrowland Brasil

tiers
Electronic Music Festivals, Experiential marketing, Algorithmic identity, Digital ritualization, Collective effervescence, Aspirational consumerism
Eureka Eureka
HeyTea & Yayoi Kusama
Case Studies Food & Beverage Art & Culture Business To Business

HeyTea & Yayoi Kusama

tiers
Cultural intermediation, Brand-art collaboration, Experiential consumption, Transcultural marketing, Aesthetic marketplace, Symbolic capital
Eureka Eureka
Vegius
Case Studies Travel and Outdoors Social Awareness Food & Beverage

Vegius

tiers
Travel, Veganism, Ethical Consumption, Digital Commensality, Platform Economy, Crowdfunding
Eureka Eureka
Appetite-Suppressing Drugs Drive Grocery Spending Decline
Consumer Statistics Food & Beverage

Appetite-Suppressing Drugs Drive Grocery Spending Decline

members
North America
Eureka Eureka
Monzo
Case Studies Food & Beverage Banking & Financial Services

Monzo

tiers
Experiential banking, brand collaboration, food marketing, digital materialization, financial touchpoints, sensory promotion
Eureka Eureka
Play Chick-fil-A
Case Studies Film & TV Entertainment Family & Relationships Food & Beverage

Play Chick-fil-A

tiers
Branded content, family entertainment, digital parenting, food culture, content ecosystem, brand extension.
Eureka Eureka
TOCA Social
Case Studies Sports and Games Food & Beverage

TOCA Social

tiers
Sports entertainment, social gaming, urban leisure, technological innovation, experiential venues, soccer culture
Eureka Eureka
The Living Room: Canada’s Multi-Purpose Space
Consumer Statistics Food & Beverage

The Living Room: Canada’s Multi-Purpose Space

members
North America
Eureka Eureka
Cannabis Viewed More Positively Than Alcohol and Nicotine in the US
Consumer Statistics Food & Beverage

Cannabis Viewed More Positively Than Alcohol and Nicotine in the US

members
LATAM
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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