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Antropomedia Express: Consumer Tribes
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Health & Wellbeing

Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.
McDonald's
Case Studies Food & Beverage Health & Wellbeing

McDonald's

tiers
Emotional Wellbeing, Co-Creation, Servicescape, Family Rituals, Packaging Design
Eureka Eureka
Wingcopter
Case Studies Health & Wellbeing Mobility and Transport

Wingcopter

tiers
Wingcopter, Sincronía logística, Medical drones, Humanitarian logistics, Remote delivery
Eureka Eureka
Bon Charge
Case Studies Personal Aesthetics Technology Health & Wellbeing

Bon Charge

tiers
Wellness, Oral care, Photobiomodulation, Premium pricing, Direct-to-consumer
Eureka Eureka
Samsung Health
Case Studies Health & Wellbeing Technology

Samsung Health

tiers
Platformization, Virtual care, Data governance, Algorithmic triage, Brand semiotics
Eureka Eureka
Equinox
Case Studies Health & Wellbeing Sports and Games

Equinox

tiers
Equinox, Women’s health, Wearable data, Hormone testing, Brand strategy
Eureka Eureka
Allswell
Case Studies Social Awareness Health & Wellbeing

Allswell

tiers
Allswell, Lgbtq+ mental health, Affirming care, Teletherapy, Trauma treatment
Eureka Eureka
RUN X
Case Studies Health & Wellbeing Sports and Games

RUN X

tiers
Technogym, Run X, World Athletics, Platformization
Eureka Eureka
Discovery Vitality
Case Studies Banking & Financial Services Health & Wellbeing

Discovery Vitality

tiers
Sleep, Wearables, Insurance, Behavioral science, Risk
Eureka Eureka
Unyoked
Case Studies Travel and Outdoors Health & Wellbeing Ecology and Sustainability

Unyoked

tiers
Unyoked, Forestry England, Off-grid, Wellness, Sustainability
Eureka Eureka
HAK Studio
Case Studies Health & Wellbeing Food & Beverage

HAK Studio

tiers
Neurodesign, Crossmodality, Perception, Semiotics, Healthier eating
Eureka Eureka
Oscar Health
Case Studies Banking & Financial Services Health & Wellbeing

Oscar Health

tiers
Hellomeno, Menopause, Affordable Care Act, Digital engagement, Behavioral science
Eureka Eureka
Youtube Shorts feed limit
Case Studies Social Media Health & Wellbeing

Youtube Shorts feed limit

tiers
Attention economy, Choice architecture, Infinite scroll, User agency, Product design
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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