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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Sport Tech Elite
Consumer Tribes Luxury Sports and Games

Sport Tech Elite

tiers
Consumer Tribe: Sport Tech Elite
Eureka Eureka
Playstation
Case Studies Sports and Games Technology

Playstation

tiers
Gaming authentication, digital verification, consumer loyalty, resale prevention, gaming community, platform engagement
Eureka Eureka
FC Barcelona
Case Studies Sports and Games Technology

FC Barcelona

tiers
Sports gamification, fan engagement, digital community, esports integration, club innovation, interactive entertainment
Eureka Eureka
Nike & Hyperice
Case Studies Sports and Games Health & Wellbeing Business To Business

Nike & Hyperice

tiers
Sports technology, athletic recovery, wearable innovation, performance enhancement, smart clothing, biomechanical optimization
Eureka Eureka
Strava
Case Studies Health & Wellbeing Technology Sports and Games

Strava

tiers
Digital inclusion, Sports technology, Gender equity, Safety design, Community building, Fitness innovation
Eureka Eureka
Brat Summer
Case Studies Personal Aesthetics Technology Sports and Games

Brat Summer

tiers
Roblox, Dress to Impress, Charli XCX, Outfits, Virtual Spaces
Eureka Eureka
Diplo's Run Club
Case Studies Art & Culture Health & Wellbeing Sports and Games

Diplo's Run Club

tiers
Sobriety, EDM, Music, Festivals, Fitness Culture
Eureka Eureka
Altera
Case Studies Technology Sports and Games

Altera

tiers
The Project Sid, AI, Digital Environments, Human Societies, Development
Eureka Eureka
Galaxy Space Squat
Case Studies Health & Wellbeing Technology Sports and Games

Galaxy Space Squat

tiers
Samsung, Fitness, Digital, Retro-style, Gaming
Eureka Eureka
Nike & LEGO
Case Studies Business To Business Sports and Games Learning and Teaching

Nike & LEGO

tiers
Campaign, Partnership, Children, Inspiration, Holistic Development
Eureka Eureka
Greenpeace: 'Play for the future'
Case Studies Technology Ecology and Sustainability Sports and Games

Greenpeace: 'Play for the future'

tiers
LATAM, C02 emissions, Widget, Players, Gamers
Eureka Eureka
Date Like Goblins
Case Studies Family & Relationships Sports and Games Social Media Business To Business

Date Like Goblins

tiers
App, Dating App, Video Games, Discord, USA
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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