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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Virgin Atlantic Inclusive
Case Studies Travel and Outdoors Social Awareness

Virgin Atlantic Inclusive

tiers
Accessible Travel, Inclusive Service Design, British Sign Language, Airline Accessibility, Communicative Pluralism, Sensory Accommodation
Adriana Chiñas Adriana Chiñas
Ben & Jerry's
Case Studies Food & Beverage Social Awareness

Ben & Jerry's

tiers
Democratic Consumerism, Corporate Citizenship, Digital Civic Engagement, Youth Voter Turnout, Commodity Activism, Political Consumption
Adriana Chiñas Adriana Chiñas
Puck
Case Studies Food & Beverage Social Awareness

Puck

tiers
Female Entrepreneurship, Sustainable Packaging, Narrative Consumption, Brand Activism, Socioeconomic Empowerment, Cultural Preservation
Adriana Chiñas Adriana Chiñas
Maybelline Brave Together
Case Studies Personal Aesthetics Social Awareness Health & Wellbeing

Maybelline Brave Together

tiers
Digital Mental Health Literacy, Brand Activism, Ritualization Of Care, Emotional Labor, Therapeutic Consumption, Democratized Wellness
Adriana Chiñas Adriana Chiñas
NIVEA CONNECT
Case Studies Personal Aesthetics Social Awareness

NIVEA CONNECT

tiers
Social Isolation, Brand Purpose Transformation, Collective Effervescence, Community Engagement, Corporate Social Responsibility, Ritual Density
Adriana Chiñas Adriana Chiñas
Letzte Generation
Case Studies Travel and Outdoors Social Awareness

Letzte Generation

tiers
Digital Activism, Algorithmic Resistance, Climate Visualization, Platform Governance, Tourism Futures, Environmental Semiotics
Adriana Chiñas Adriana Chiñas
LEGO Inclusive Play
Case Studies Learning and Teaching Social Awareness

LEGO Inclusive Play

tiers
Disability Representation, Inclusive Play, Non-Visible Disabilities, Social Model, Material Semiotics, Bridging Capital
Adriana Chiñas Adriana Chiñas
Renault
Case Studies Mobility and Transport Social Awareness

Renault

tiers
Mobility Justice, Access Economy, Transportation Equity, Employment Barriers, Consumption Democratization, Socially Responsible Branding
Adriana Chiñas Adriana Chiñas
The Ordinary
Case Studies Personal Aesthetics Social Awareness

The Ordinary

tiers
Flexible Pricing Strategies, Consumer Empowerment, Solidarity Economics, Brand Accessibility, Inflation Response, Conscious Consumption
Adriana Chiñas Adriana Chiñas
Queensland Government
Case Studies Mobility and Transport Social Awareness

Queensland Government

tiers
Flat-rate Transport, Mobility Economics, Public Service Innovation, Economic Accessibility, Urban Mobility Patterns, Fare Decommodification
Adriana Chiñas Adriana Chiñas
e.l.f. Beauty 'Dupe That'
Case Studies Social Awareness Personal Aesthetics

e.l.f. Beauty 'Dupe That'

tiers
Corporate Social Responsibility, Ethical Consumption, Competitive Altruism, Institutional Isomorphism, Beauty Industry, Brand Activism
Adriana Chiñas Adriana Chiñas
Unilever Brasil
Case Studies Social Awareness Personal Aesthetics

Unilever Brasil

tiers
Anti-racist Marketing, Institutional Ethnography, Cultural Capital, Corporate Social Responsibility, Representational justice, Consumer Identity Politics
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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