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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Shopee
Case Studies Retail and Shopping Social Awareness

Shopee

tiers
Shopee, Instituto Vakinha, Pedido mágico, Gift economy, Gen Z
Eureka Eureka
Screen Scotland
Case Studies Social Awareness Film & TV Entertainment Learning and Teaching

Screen Scotland

tiers
Film education, Moving-image literacy, Prosumption, Talent pipeline, Curriculum
Eureka Eureka
Nosh.bio
Case Studies Food & Beverage Ecology and Sustainability Social Awareness

Nosh.bio

tiers
Koji protein, Hybrid meat, Flexitarianism, Semiotics, Food tech
Eureka Eureka
Save the Orange
Case Studies Social Awareness Food & Beverage Learning and Teaching Technology

Save the Orange

tiers
Citrus greening, Generative AI, Supply chain, Brand semiotics, Risk governance, Minute Maid
Eureka Eureka
Comme il faut
Case Studies Fashion and Apparel Social Awareness

Comme il faut

tiers
Humanitarian advocacy, Brand semiotics, Conflict communication, Social media, Consumer culture
Eureka Eureka
Vinted, Prime Video
Case Studies Film & TV Entertainment Personal Aesthetics Social Awareness Food & Beverage

Vinted, Prime Video

tiers
Vinted, Re/Style, Circular fashion, Brand semiotics, Consumer culture, Sustainability, Reality Show
Eureka Eureka
UK Government and TikTok
Case Studies Personal Aesthetics Social Awareness Social Media

UK Government and TikTok

tiers
Cosmetic tourism, Risk communication, Influencer marketing, Regulation, Public health
Eureka Eureka
Spotify & Nike
Case Studies Sports and Games Social Awareness Business To Business Health & Wellbeing

Spotify & Nike

tiers
Spotify, Nike, Teen girls, Mental health, Music
Eureka Eureka
MrBeast Burger
Case Studies Social Awareness Food & Beverage

MrBeast Burger

tiers
MrBeast Burger, Dignity Kitchen, Ghost kitchen, Servicescape, Consumer culture
Eureka Eureka
Lush Cosmetics
Case Studies Social Awareness Retail and Shopping Personal Aesthetics

Lush Cosmetics

tiers
Lush Cosmetics, Ethical consumption, Brand semiotics, Corporate activism, Humanitarian aid
Eureka Eureka
Dr Karl Kruszelnicki
Case Studies Social Awareness Learning and Teaching Ecology and Sustainability

Dr Karl Kruszelnicki

tiers
AI Persuasion, Climate Communication, Brand Voice, Expert Systems, Public Engagement
Eureka Eureka
TeamWater
Case Studies Social Media Social Awareness

TeamWater

tiers
Creator collaboration, Donor engagement, Social infrastructure, Algorithmic reach, Wateraid, Mr. Beast
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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