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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
SM Supermalls
Case Studies Social Awareness Retail and Shopping

SM Supermalls

tiers
Neurodiversity, Servicescape, Retail Design, Brand Strategy, Consumer Culture
Eureka Eureka
Charles White Park
Case Studies Real Estate & Construction Social Awareness

Charles White Park

tiers
Disney, Public Space, Community, Wildfire, Philanthropy, LA Fires
Eureka Eureka
The Rockefeller Foundation
Case Studies Social Awareness Ecology and Sustainability

The Rockefeller Foundation

tiers
Adaptation, Resilience, Philanthropy, Climate Justice, Urban Governance
Eureka Eureka
Food System Innovations
Case Studies Food & Beverage Social Awareness Ecology and Sustainability

Food System Innovations

tiers
AI, Sustainable Proteins, Food Systems, Consumer Culture, Plant-Based
Eureka Eureka
Jollibee
Case Studies Social Awareness Food & Beverage

Jollibee

tiers
Jollibee, Jolliskwela, Literacy, Volunteerism, Brand purpose
Eureka Eureka
Mooie Boules
Case Studies Travel and Outdoors Social Awareness

Mooie Boules

tiers
Mooie Boules, Mooie Buurt, Hospitality, Social cohesion, Platform commons
Eureka Eureka
GoFundMe
Eurekas Social Awareness

GoFundMe

members
Philanthropy, Digital gifting, Donor-advised fund, Platform economy, Consumer psychology, Crowdsourcing & Crowdfunding
Eureka Eureka
Contribe
Eurekas Retail and Shopping Social Awareness

Contribe

members
Contribe, Checkout donations, Consumer loyalty, Hybrid organizations, Digital culture Crowdsourcing & Crowdfunding
Eureka Eureka
Ben & Jerry's
Eurekas Food & Beverage Social Awareness

Ben & Jerry's

members
Activism, Corporate governance, Semiotics, Consumer identity, Risk management, Crowdsourcing & Crowdfunding
Eureka Eureka
LVMH & UNESCO
Case Studies Social Awareness Luxury

LVMH & UNESCO

tiers
Lvmh, Unesco, Biodiversity, Supply chain, Brand strategy
Eureka Eureka
Allswell
Case Studies Social Awareness Health & Wellbeing

Allswell

tiers
Allswell, Lgbtq+ mental health, Affirming care, Teletherapy, Trauma treatment
Eureka Eureka
FORZA10
Case Studies Food & Beverage Social Awareness Ecology and Sustainability

FORZA10

tiers
Cat food, Invasive species, Blue crab, Supply chain, Sustainability
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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