Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Maybank & TikTok Shop

tiers

Maybank, TikTok Shop, SME Digitalization, Platform Economy, ASEAN Business, Women Entrepreneurs

Adriana Chiñas

Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

tiers

Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement

Adriana Chiñas

Case Studies Social Awareness Social Media Business To Business

Meta & UNESCO

tiers

Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology

Adriana Chiñas

Case Studies Social Media Retail and Shopping

Best Buy Influencers Program

tiers

Influencer Storefronts, Best Buy, Digital Retail, Brand Engagement, Platform Economy, Consumer Electronics

Adriana Chiñas

Case Studies Social Media

Youtube Communities

tiers

Community Engagement, Platform Economy, User Generated Content, Digital Prosumption, Social Media Evolution, Content Creator Economy

Adriana Chiñas

Case Studies Banking & Financial Services Luxury Social Media

Samphire Risk

tiers

Reputation Insurance, Cancel Culture, Digital Risk Management, Crisis Communications, Celebrity Protection, Social Media Liability

Adriana Chiñas

Case Studies Social Media Retail and Shopping Business To Business

Primark & Pinterest

tiers

Visual Commerce, Consumer Co-creation, Digital Retail, Mood Board Marketing, Omnichannel Experience, Brand Collaboration

Adriana Chiñas

Case Studies Mobility and Transport Social Awareness Social Media

Chilean Ministry of Transport

tiers

Semiotics, Behavioral Change, Cultural Symbols, Road Safety, Digital Distraction, Social Marketing

Adriana Chiñas

Case Studies Social Media Technology

MapQuest

tiers

Digital Cartography, Platform Sovereignty, Participatory Mapping, Brand Differentiation, User Agency, Algorithmic Resistance

Adriana Chiñas

Case Studies Retail and Shopping Social Media

IKEA & TikTok

tiers

Digital Servicescape, Consumer Tribes, Interactive Commerce, Pet Marketing, Social Media Retail, Experiential Marketing

Adriana Chiñas

Case Studies Mobility and Transport Travel and Outdoors Social Media

SouthWest Airlines & TikTok

tiers

Flying Car, Urban Air Mobility, Autonomous Systems, Transportation Platform, Electric Aviation, Multimodal Infrastructure

Adriana Chiñas

Case Studies Social Media Social Awareness

Milpamerica.org

tiers

Digital Sovereignty, Grassroots Technology, Platform Cooperativism, Indigenous Media, Algorithmic Resistance, Counter-Infrastructure

Adriana Chiñas