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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
PerioTrap
Case Studies Health & Wellbeing Technology

PerioTrap

tiers
Oral Care, Microbiome, Brand Positioning, Consumer Culture, Health Innovation
Adriana Chiñas Adriana Chiñas
TDM
Eurekas Technology

TDM

members
Hybridity, Affordance, Liminality, Sociality, Agency, Acoustics, Crowdsourcing & Crowdfunding
Adriana Chiñas Adriana Chiñas
Uber, Lucid, Nuro
Case Studies Mobility and Transport Luxury Business To Business Technology

Uber, Lucid, Nuro

tiers
Automation, Infrastructure, Rentiership, Surveillance, Intermediation, Ecosystem
Adriana Chiñas Adriana Chiñas
iPolish
Case Studies Personal Aesthetics Technology

iPolish

tiers
Electrochromic, Commodification, Prosthetic, Algorithm, Semiotics, Fluidity
Adriana Chiñas Adriana Chiñas
JD.com, Unitree Robotics
Case Studies Retail and Shopping Technology

JD.com, Unitree Robotics

tiers
Artificial Intelligence, Machine Learning, Curatorial Strategy, Algorithmic Culture, Modernism, Authenticity
Adriana Chiñas Adriana Chiñas
BearID
Case Studies Social Awareness Technology

BearID

tiers
Zoometrics, Surveillance, Ecology, Algorithms, Identity, Biopolitics
Adriana Chiñas Adriana Chiñas
ChatGPT Health
Case Studies Health & Wellbeing Technology

ChatGPT Health

tiers
Semantics, Biopolitics, Surveillance, Trust, Interoperability, Mediation
Adriana Chiñas Adriana Chiñas
Temu
Eurekas Retail and Shopping Technology

Temu

members
Platform, Hybridization, Shopify, Temu, Commodification, Algorithm, D2C
Adriana Chiñas Adriana Chiñas
BE REALE
Case Studies Art & Culture Technology

BE REALE

tiers
Authenticity, Phenomenology, Remediation, Friction, Haptic, Attention
Adriana Chiñas Adriana Chiñas
Arçelik
Case Studies Technology Food & Beverage

Arçelik

tiers
Automation, Authenticity, Hybridity, Materiality, Hospitality, Syncretism
Adriana Chiñas Adriana Chiñas
DoorDash & ChatGPT
Case Studies Food & Beverage Technology Retail and Shopping Business To Business

DoorDash & ChatGPT

tiers
Generative Ai, Api Economy, Shoppable Media, Doordash, Aldi, Consumer Behavior
Adriana Chiñas Adriana Chiñas
e.l.f. Beauty & Roblox
Case Studies Personal Aesthetics Business To Business Technology Avatar

e.l.f. Beauty & Roblox

tiers
Roblox, Avatar, Servicescape, Gamification, Heterotopia, Agency
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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