Description of their identity
Within the universe of consumer tribes, Test Drivers is different from the others because of two interconnected elements: their passion for the automotive world and the constitution of their person as a reporter informed by their own experience. They are not only people who love cars but also recognize the technical aspects of contact with them and report them to others.
Their identity depends on the person's exposure to the figure of the professional automotive reporter. However, it is not only about being a subject that informs. For Test Drivers, touching the cars, driving the new models, and explaining the speed reached by the automobiles from their experience are essential actions to constitute their identity. It is about informing and transmitting to others the knowledge they acquire in their own flesh.