Toxic Ratkids

Consumer Tribe: Toxic RatKids

Toxic Ratkids
Consumer Tribe: Toxic RatKids
Keywords: Streaming platforms, rudeness, gaming moments, competitiveness, live streams.

Description of their Identity

This tribe comprises a group of male profiles between 10 and 20 years old that use the platform to position themselves as competitive gamers. However, this posture before others has the particularity of showing aggressiveness, mockery towards others, satire and anger or defiance. In this sense, unlike other gamers, this network of profiles exposes its taste for consoles and presents itself as "toxic" and "trolls" other players every time it beats them. In addition, when its members present themselves outside the figure of the gamer, they do so with defiant postures or rude gestures.

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