Description of their identity
Trendy Lifestylers contains predominantly female profiles that position themselves from four narrative axes: constant travel, knowledge of trends, accumulation of material luxuries, and global vision. Its members communicate their high purchasing power and high-end lifestyle through these themes.
Their content includes images of them traveling, wearing fashionable clothes and attending fashionable destinations and events. Their clothing and scenarios are essential to embellishing their "avant-garde" identity.
For Trendy Lifestylers, Instagram and other highly visual media become spaces to translate their persona into a kind of storyteller who not only tells what they do but relates what brands, sites, and destinations are the ones that accompany their daily lives. The identification and consumption of brands become a practice that exemplifies their positioning within exclusive and international circles.
Conversation Topics
Travel, fashion, monuments, modern luxuries, international food, parties, and branded events.
Gender
75% Women; 25% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Brands who they follow/interact with
Adidas, Aldo, American Eagle, Amphora, Apple, ASOS, Axe, Bershka, Bimba y Lola, Boohoo, Brandy Melville, Buzzfeed, C&A, Calvin Klein, Carolina Herrera, Channel, Cloe, Coca-Cola, ColaCao, Converse, COS, Crocs, Desigual, Dior, Etam, Fashion Nova, Four Seasons, Guess, Gympass, H&M, Häagen-Dazs, Hermès, Juicy Folks, Kan Tulum, Koaj, Levi’s, Luuna Sleep, Mango, Massimo Dutti, Michelle Belau, Mora Mora, Motorola, Nasty Gal, Nike, Ninja, Original Penguin, Oysho, Parfois, Payless, PrettyLittleThing, Pull&Bear, Puma, Reset Juice, Revolve, Shein, Skechers, Springfield, Starbucks, Steve Madden, Stradivarius, Studio F, Tennis, Terranova, Tommy Hilfiger, Topshop, Tribu Holbox, Uniqlo, Urban Outfitters, Uterqüe, Vans, Viaja, Vitaly, Zara.
What hurts them or causes them conflict?
Maintaining the Lifestyle Blogger dynamic requires constant consumption of luxury experiences and mastery of fashion trends. For this reason, not having the purchasing power, time, or trend knowledge quickly displaces the positioning of Trendy Lifestylers.
Kind of stories consumed by the tribe
Members of this tribe value brands that denote a consumption experience based on exclusivity. For them, aesthetic expression is linked to exploring environments and luxury brands in an international context. And therefore, travel as a global practice is an element that appears in the stories they tell and consume digitally.
Google Ads Keywords
"Paris Fashion Week";"Dior";"Exclusive bags";"Fashion";"Luxury";"Exclusive designer";"Trendy Lifestyle"
Meta Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Hobbies and activities - Travel: Vacation, Hotels, Cruises | •Consumer classification: People who prefer high values | |
| •Shopping and fashion - Clothing: Women's clothing/-Shopping: Luxury Goods/ - Fashiong accesories: Handbags, Jewerly/ - Beauty: Cosmetics | •Travel: Frequent travellers | |
| •Food and Drink - Restaurants: Dinner | ||
| •Other interests: Luxury Travel, Luxury Travel Advisor, Fashion and Makeup, Hermes, Fashion Week, Paris Fashion Week |
What social media accounts do they follow?
What podcasts do they listen to?
Trendy Lifestylers Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe:
MSCHF
Louis Vuitton
