Ultra Fandoms

Consumer Tribe: Ultra Fandoms

Ultra Fandoms
Consumer Tribe: Ultra Fandoms
Keywords: Idols, Fanarts, artists, selfies, concerts, k-dramas, entertainment.

Description of their identity

This tribe comprises a network of profiles between 15 and 40 years old that position themselves in social media from their "blind" fanaticism for their idols. In this sense, their profiles become platforms that function as odes to their favorite artists.

For Ultra Fandoms, social-digital platforms become a means to differentiate themselves from others in fanaticism for an artist, a genre, a movie, or a singer. Finally, their digital activity is oriented to the exposure of those moments that make building a figure closer to the artist, film, or genre possible.

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