Vanity Ladies

Consumer Tribe: Vanity Ladies

Vanity Ladies
Consumer Tribe: Vanity Ladies

Keywords: Family, couple, social events, elites, motherhood, relationships.

Description of their identity

This tribe is a compendium of female profiles between 35 and 55 years old who position themselves as mothers, wives and members of a particular social group. In this sense, Vanity Ladies construct the figure of the "lady" that implies a commitment to family, femininity and established social norms.

Their contents focus on showing their affective bonds, starting with a stable partner and then when there are children. Likewise, they offer closeness to other family members such as siblings, aunts, uncles and cousins. Social events are also a recurring theme among tribe members. For them, vacationing is a necessary practice for family bonding, and at the same time, for demonstrating a certain status.

Read the full story

Already have an account? Sign in
Great! Next, complete checkout for full access to Antropomedia Express: Consumer Tribes.
Welcome back! You've successfully signed in.
You've successfully subscribed to Antropomedia Express: Consumer Tribes.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.