Consumer Tribe: Weebs
Keywords: Otaku discourse, anime and manga, sagas, commemorative items, Japanese aesthetics. 

Description of their identity

This tribe comprises young profiles (between 9 and 20 years old) positioned in social media based on their high consumption of anime and manga.

Hence, the tribe must be the biggest fan of such content. Unlike the Otakus tribe, Weebs' content on social media is based on sharing snippets of the series they are watching, memorable quotes from characters, collectibles, and even creations of their own inspired by their favorite shows or figures, and not of their persona in cosplay or cosplay events.

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