Alter Egos
Consumer Tribe: Alter Egos
Keywords: Anime, manga, characters, cartoons, costumes, favorite movies, social gatherings.

Description of their Identity

This tribe comprises a network of profiles between 15 and 35 years old that position themselves in social media based on their alter ego. In this sense, their communication is oriented to the exposure of their persona based on their favorite character or cartoon. Most of the profiles use Facebook to present themselves not from images of their figure but by using symbols or cartoons to express their identity, thoughts, and affective state. It is about using that alter ego to build an identity.

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