Coca-Cola & WeChat
tiers
Algorithmic Identity, Participatory Branding, Celebrity Democratization, Digital Consumption Rituals, Parasocial Marketing, Extended Digital Self
Hellmann's UK
tiers
Sustainable Consumption, Artificial Intelligence, Food Waste Reduction, Behavioral Economics, Digital Intervention, Choice Architecture
Renault
tiers
Mobility Justice, Access Economy, Transportation Equity, Employment Barriers, Consumption Democratization, Socially Responsible Branding
NIO House
tiers
Experiential Retail, Brandscape, Cultural Placemaking, Sustainable Mobility, Heritage Adaptation, Community-Centric Design
Timbre Baguette
tiers
Olfactory Marketing, Cultural Semiotics, Material Heritage, Sensory Banding, National Identity, Embodied Knowledge
The Ordinary
tiers
Flexible Pricing Strategies, Consumer Empowerment, Solidarity Economics, Brand Accessibility, Inflation Response, Conscious Consumption
Notre Dame De Paris
tiers
Cultural Patronage, Heritage Digitization, Luxury Semiotics, Immersive Exhibitions, Corporate Philanthropy, Collective Memory
Ulta Beauty Joy Council
tiers
Wellness Marketing, Emotional Commerce, Digital Community Building, Brand Ecosystem, Joy Economy, Expert-led Consumption
Astrid
tiers
Ritual Consumption, Commercialized Intimacy, Nostalgia Marketing, Experiential Branding, Social Fragmentation, Beauty Socialization
Vyrao
tiers
Digital detox, Sensory Marketing, Embodied Consumption, Attention Economy, Ritual Artifacts, Olfactory wellness
Dove & Blippi
tiers
Brand Purpose Extension, Parasocial Edutainment, Embodiment Theory, Childhood Consumer Socialization, Developmental Marketing, Preventative Intervention
Nespresso & Natura
tiers
Circular Economy, Upcycling, Sustainable Luxury, Collaborative Consumption, Material Semiotics, Brand Authenticity