A celebrity dermatologist launches a skincare line aimed at adolescents entering puberty.

Barbara Sturm, a German aesthetics doctor known for giving cosmetic therapy that does not include surgery, focuses on the skin of Generation Z and Generation Alpha patients. A microbiotic product line, scheduled for release in May 2022 and aimed at consumers between the ages of 12 and 25, will seek to connect with the skin values of young customers experiencing puberty in particular. The products, which range in price from GBP 30 to GBP 80 and include a cleaning balm, a hyaluronic anti-blemish serum, a face cream, and a treatment for stinking pimples, are all available. The product line, accompanied by an online skin school and a college ambassador program, has been developed to deliver a trustworthy solution to the "skeptical" generation that came of age during the information age.

Consumer tribes that may relate to this case study:

Organic Souls
Consumer Tribe: Organic Souls
Sweet Sixteneers
Consumer Tribe: Sweet Sixteneers
Great! Next, complete checkout for full access to Antropomedia Express: Consumer Tribes.
Welcome back! You've successfully signed in.
You've successfully subscribed to Antropomedia Express: Consumer Tribes.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.