Description of their identity
The Fempreneurs tribe comprises a network of women from 18 to 35 years old who position themselves in social media based on their professional figure. Nevertheless, it is important to underline two features that help us comprehend how this group of women entrepreneurs appropriates the profile of an entrepreneur:
• Being exposed to their accomplishments resulted from having a professional career and adopting a combative attitude that allowed them to triumph despite the challenges imposed on women.
• Consciousness of the importance of working on projects that contribute to causes.