Participation in charity giving is encouraged to a greater extent through the initiative.
Mindy Gibbins-Klein, who is located in the United Kingdom, is the founder of Giving 1 Percent, which aims to inspire more people to contribute at least one percent of their net monthly income to charitable organizations. The Giving 1 Percent website allows individuals to compute their giving number by entering their income and donation statistics. Additionally, individuals can examine the ways in which they can contribute to charitable organizations by checking out the website. Donations are not processed by Giving 1 Percent, nor does the organization provide guidance on which charity should be supported. A total of more than USD 88,000 in monthly donations were reported during the first month of the platform's introduction, which occurred in February of 2024.