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Keywords: Travel, consumption of local brands, a discourse of love and peace, contact with nature, fashion, festivals.
Description of their identity
This tribe comprises a network of profiles from 18 to 35 that position themselves in social media from a postmodern luxury: focusing more on hedonistic and aesthetic experiences and placing the individual in contact with nature and the search for harmony. In this sense, travel becomes not only an aesthetic element that can appear in their user profiles but also a discourse that makes it possible to give a connotation to their lifestyle from the ecological, the spiritual, and the mystical.
