Ranches save animals and encourage the consumption of meat alternatives derived from plants.
In April of 2024, on Earth Day, Impossible Foods presented the Impossible Ranch, which is located in South Carolina. To cultivate crops that will be utilized in the brand's products, the company transformed a cattle ranch that was seventy acres in size into a plant-based farm. Additionally, it will provide as a safe haven for the many cattle that are already on the ranch. The objective is to raise awareness among customers about the positive effects of plant-based meat on the environment and make alternative meats more accessible.